Ecommerce Highway

I always wanted to be a great Ecommerce guru right from my day 1 in this industry. Got myself inspired by reading the success stories of Walmart and Crutchfield. I would rather say that I mutually helped my clients and my employer get more retail sales and business. I never pushed on to sell a false product in my 3yr long career.

Now, I came out of company and am looking forward to do an MBA. Few of my close friends came to me seeking advise on their E store. They made me speak to a lot of SEO and Content service providers on their behalf. I really felt bad about the e commerce companies out there pitching very hard and charging thousands dollars every month.

Still, they don't guaranty success (or) any targeted traffic. Only the fortune 500 retailers get to outsource their technical SEO which is very huge and time consuming. They make sure that they don't spend more than what they would have to spend in-house which is quite a big profit for the service providers with the dollar value in mind.

So, I highly recommend small and medium sized e merchants to breed an in house SEO team right from the very start.

I also came across a wonderful book called the " SEO Bible " which will teach you SEO. It's a short read I believe. It was for me. It's even free on the torrentz.

Here's the link on Amazon if you want to have a look at it  SEO Bible on Amazon .

In today's highly competitive market, an online presence is essential for every company's success and growth. A high ranking in search engine results not only brings targeted traffic and increases conversions, but also establishes a business as an authority in a particular industry.

When expanding into international markets, it is critical to understand that English is not used by the majority of Internet users -- only 28.7 percent of the entire Web population uses English. Chinese is the Internet's second largest language, spoken by 321 million online users whose numbers have grown by 894 percent in the last eight years. Spanish, as the third most popular language on the Web, represents 131 million online users who are located not only in Spain, but also in Mexico, most of Central and South America, and a significant portion of the United States. Japanese, French, Portuguese and German are currently among the top 10 languages spoken by millions of Internet users around the world.

In order to speak to foreign audiences, translating content is a necessity, but translation is not enough. Localization into chosen languages is the first step of a multilingual marketing strategy that can substantially increase the number of potential clients. Every language has its own nuances that have to be taken into consideration when targeting users from different cultures. What people refer to as a "cellphone" in American English is called a "handy" in German, a "mobile" in UK English and a "GSM" in Belgium. These language distinctions influence Internet searches carried out by users of different nationalities and cultures, who use a variety of key phrases to look for the same service or product.

Source taken from Orad Elkayam ( E-Commerce Times )